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Top UK YouTubers Like Amelia Dimoldenberg & Thousands More Seek Government Support Plus Formal Recognition Of Digital Creators
A YouTube Creator Consultation has been backed by Amelia Dimoldenberg & Brandon B, who have urged government support and recognition.
Ahead of the long-awaited creative industries sector plan that the government published last week, YouTube executives including UK and Ireland boss Alison Lomax and UK policy chief Alex Rawle met with the likes of culture minister Chris Bryant to lay the groundwork, and they are confident some of their demands will be enacted. “Drawing on the consultation’s findings, we are advocating for concrete policies—such as enhanced skills and training initiatives and improved access to finance—that will drive meaningful change for this crucial, often underserved industry,” said Lomax. “These advancements will ensure the influence, innovation, and talent of the UK creator economy can play a valuable role in the future growth of our overall creative industries and as a powerful export around the world.”
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