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Top UK Agents Debate Their Role Supporting The Next Generation Of Stars As The Sidemen Rep Says “The Vast Majority Of Talent Today Do Not Need Management” – SXSW London
The Sidemen agent Jordan Schwarzenberger said today most talent don't need management as he talked next generation.
She compared it in the case of 126-year-old Curtis Brown to adapting a book for the screen and an agent landing an EP role on the project, which she said happens “on a cherry-pick basis” at present. Ultimately, Atack stressed that the new generation of digital talent still need to have the traditional skills that catapult people to stardom, as she flagged top examples like Amelia Dimoldenberg and Munya Chawawa. During a wide-ranging panel discussion, the quartet also talked about differences with their U.S. counterparts – “a lot of my American colleagues can’t understand why I’m running around town after a client,” said Atack – talent relationships and how to stay grounded.
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