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Tom Holland Announces BERO Brewing Pop-Up Shop In London With Shopify

Tom Holland will be lighting up London for a two-day pop-up event, and the buzz around the event has gotten into full swing, with fans...

Holland announced his new collaboration with Shopify on his Instagram page, hinting at a public event that will be held on the swanky 12th and 13th July in Covent Garden. One user brilliantly reimagined Holland’s superhero alter-ego in this bizarrely specified scenario: In Spider-Man: Brand New Day, Peter Parker must save London from a rogue BERO blimp as it douses and floods the capital with a delicious, hoppy brew. This kind of pop-up is sure to draw plenty of traffic—and judging by online responses, the crowd shall be a mixture of hardcore supporters, intrigued locals, and some hoping for a Spider-Man cameo.

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