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The Lede Company Acquires Heather Leeds Greenfield’s Element Brand Group (EXCLUSIVE)


The Lede Company has acquired Heather Leeds Greenfield’s Element Brand Group.

“Joining Lede presents an incredible opportunity to amplify the impact and reach of our services while preserving the boutique, relationship-focused approach that has defined the essence of Element Brand Group,” Leeds Greenfield said in a statement. Since launching Element Brand Group in 2016, the agency has worked with Activision Blizzard, Airbnb, Audible, Coca-Cola, and the United States Olympic & Paralympic Committee. The Lede Company was launched in 2018, and continues to expand its global presence through the opening of a London office in 2022 and the acquisition of the Paris-based Olivier Bourgis Communication and Marketing (OBCM) in 2023.

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