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Taylor Swift's Company Spends $13K on Giant ‘Eras Tour’ Bracelet

Taylor Swift's company spent $13K on a giant 140-foot inflatable bracelet featured at her New Orleans 'Eras Tour' concerts

Swift’s personal services company, Firefly Entertainments Inc., spent $13,000 on the 140-foot-long inflatable friendship bracelet that was draped over the Caesars Superdome in New Orleans during her Eras Tour, local outlet 4WWL reported on Thursday, June 26. Shawn and Jules Kolodny of Kolossal Arts designed the piece, telling Us Weekly in a statement on Thursday, “It’s so fitting that the final trade of the giant friendship bracelet was to Taylor — she’s the reason it exists. MEGA Blake Lively and Ryan Reynolds love to watch Taylor Swift be bejeweled on The Eras Tour, and the Friday, October 25, stop in New Orleans was no exception.

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