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Taylor Swift Got Her Old Albums Back, But Her Re-Records Were Still a Massive Success
Taylor Swift was finally able to buy back the rights to her first six albums, but her 'Taylor's Version' re-record project was still a huge success.
Terms of the deal were not disclosed, but Swift wrote in a letter she was able to complete purchase thanks to the massive success of the Eras Tour and the “passionate support” her fans showed the re-records. Still, the reality of Swift’s massive popularity and the tremendous impact of those first six albums, meant it would be difficult for any re-record to outright match, or surpass, the success of the original records. But within the context of the Taylor’s Version project, the four re-releases almost certainly achieved their primary objectives: Entertain fans and keep them more engaged than they already were during a four-year span during which Swift also dropped two totally new albums — Midnights and The Tortured Poets Department — and toured the world.
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