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Studios Decry Cinemas’ Ad-Filled Preshows As AMC Warns Of “25-30 Extra Minutes”: Here Are The Consequences For Movie Biz
AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no one is watching their trailers anymore.
With box office in continued rebuild post Covid and strikes, the reasons for circuits, especially the near $4 billion debt strapped AMC, taking part in more ads makes financial sense from their standpoint: They can’t survive on movie rentals and concessions alone. “With the box office as weak as it was back in February when we made the decision, we could no longer afford to pass up the funds that we were offered to do now what has become standard practice by our largest competitors for more than five years,” AMC Boss Adam Aron tells Deadline. AMC did issue a statement when news leaked four weeks ago about their taking on the additional platinum spot in the pre-show that there was “a strong indication that this NCM preshow initiative does not negatively influence moviegoing habits.”
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