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Spotify’s New ‘Concerts Near You’ Playlists Show Users Which Artists Are Playing in Their Area

Spotify has launched new personalized playlists that will alert users to their top artists' concerts scheduled in their area. Get the details.

Spotify continued its push into the live music business this week with the launch of Concerts Near You, a personalized playlist designed to help artists market and build awareness for their upcoming shows. “With this launch, Spotify is aiming to streamline concert discovery, reducing the need to jump between platforms to find shows, track ticket availability, and coordinate plans with friends,” reads a blog post announcing the new feature. Spotify has long sought a foothold in the live music ecosystem, often arguing that its listener data is a powerful indicator for ticket sales forecasts and locating new audiences.

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