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Sony Music Forges Partnership With LuxuryKSA Group to Promote Saudi Arabian Music Talent
Sony Music has forged a strategic partnership with Ryadh-based LuxuryKSA Group to promote Saudi talent globally
“The move deepens Sony Music’s presence in the region and supports its long-term ambition to grow Khaliji pop artists across the wider Middle East and International markets,” the two companies said in a joint statement. LuxuryKSA is a Riyadh-based label and management company that is an emerging player in the Saudi Arabian music industry, known for successfully developing artists for mainstream audiences, including Ayed Youssef and Sultan Al Murshed. “Our partnership with LuxuryKSA is part of a broader strategy to deepen our roots in the region, champion local voices, and support sustained artist development.
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