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Silicon Valley’s Luma AI Launches L.A. Studio, Taps Veteran Execs Verena Puhm And Jon Finger For Key Posts


Northern California-based Luma AI, whose backers include Nvidia and Andreessen Horowitz, is launching an L.A. studio and hiring two seasoned execs in key roles.

Founder and CEO Amit Jain, who spent more than four years at Apple helping develop its Vision Pro headset, among other projects, said Luma will use the new LA base to “build what everyone else is still guessing at.” A pioneer in at-home motion capture, 3D scanning, and virtual production, he has worked across various entertainment sectors with brands such as Paramount Network, The Game Awards, and Comedy Central, and has also developed for Netflix. Luma maintains it is aiming to “empower creativity, not replace it,” calling Dream Lab LA “a space for experimentation, education, and collaboration between studios, creators, and curious minds.”

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