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Shubh Speaks: The First Interview with Punjabi Music’s Fastest Rising Star
Shubh: Punjabi music's fastest rising star gives his first interview in a Billboard Canada cover story.
The 27-year-old Brampton, Ontario-based Punjabi artist has become one of the most talked-about names in global music, amassing over 3 billion total streams across platforms, a fiercely loyal fanbase and a debut North American tour on the horizon, including arena dates in Oakland, Vancouver and Toronto. Around him, a pair of his close friends and Brampton housemates, Prince and Vicky, and his longtime manager, Shivam Malhotra, lean in, smiling – not just because the comment is modest, but because the reality couldn’t be more different. In fact, much like fellow Toronto artist The Weeknd, he kept his face and his identity hidden in the early stages, letting the music speak entirely for itself.
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