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Shanghai Launches Merged Film and TV Market With Industry-Public Hybrid Model
Shanghai's merged International Film & TV Market debuts dual-track model combining professional networking with public experiences.
The major landmark draws heavily on Russian and Empire style neoclassical architecture and spans 93,000 square metres, making it one of the largest integrated building complexes in central Shanghai. Professional activities take place inside the Shanghai Exhibition Center, with dedicated meeting zones, display areas, and industry salons designed for efficient business interactions. “We place greater emphasis on soft power and long-term effects,” Chen says, focusing on the market’s role in fostering cross-sector collaborations, providing cutting-edge industry knowledge, and offering platforms for innovative projects and emerging talent.
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