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Sex Sells: How OnlyFans Turned Fetish-Friendly Celebs and Porn Stars Into a Multibillion-Dollar Juggernaut That Rivals Legacy Studios
Hollywood's private equity questions whether would-be buyer Forest Road could raise $8 billion to purchase OnlyFans.
That’s a stunning juxtaposition considering the Paramount portfolio consists of CBS, Showtime and the “Godfather” trilogy, while popular content on OnlyFans includes pictures of Carmen Electra’s feet and nudes of “Wizards of Waverly Place” alum Dan Benson. “The name of the game is streaming and online content, and the OnlyFans $8 billion valuation could exceed the price tag of some legacy Hollywood studios, speaking to a new world for the industry where headwinds abound,” says Wall Street analyst Dan Ives of Wedbush Securities. Few outside the AFM set are familiar with the company and its slate of films, which also includes “The Manson Brothers Midnight Zombie Massacre” and “Chronicle of a Serial Killer.” In 2019, Forest Road invested in Yale Productions, which churned out low-budget movies like the 2023 Uma Thurman-Samuel L. Jackson pairing “The Kill Room.”
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