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Scooter Braun Is Up to Something New
He’s stepping down as HYBE America’s CEO and reportedly has plans for a different endeavor.
Instead, he will transition to an advisory role on Hybe’s board of directors and serve as a senior adviser to chairman and CEO Bang Si-hyuk. His move was reportedly part of a five-year plan that began when Braun sold his Ithaca Holdings company to HYBE in 2021. A press release only vaguely says his next steps will “reflect his expansive cross-industry vision and proven ability to cultivate culture at scale while continuing a focus on his philanthropic efforts.” Meanwhile, Bang praised Braun for his contributions in establishing Hybe’s “ambitious” presence in the U.S. market.
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