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Saint Laurent’s Bold Black-And-White Campaign Sparks Mixed Reactions


Saint Laurent has just launched its newest campaign, and let us just say... it became a bonfire of discussions from people at large. The...

The luxury house posted this dramatic still in black-and-white from a series titled ‘Into the Sun,’ with Purienne behind the lens and Anthony Vaccarello handling the styling. !” was one of the comments coming through some defying norms, while the other said: “How did this get pass legal again?” The confusion continued with statements that were alongside “Genuinely, what is YSL doing,” and “I just opened Instagram wtf.” One fanatic loved “the bag” as the real star, while another dropped for the “silent sun, quiet force” vibes emanating from the shot—well, art is subjective, especially when nipples come into existence.

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