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Rodeo drive: Beyoncé UK tour spurs cowboy fashion craze


Singer’s western-inspired Cowboy Carter tour is reminder of pop culture’s sway over shopping behaviour

Rhinestones, cowboy hats and a whole lot of denim; not a hen party entourage, a Glastonbury fit or a Nashville rodeo, but the queues outside Tottenham Hotspur Stadium this week, as Beyoncé kicked off her UK tour. Beyoncé’s influence on fashion and buying habits is a reminder of how pop culture continues to shape consumer behaviour, said Candace Baldassarre, a senior analyst at market research firm Mintel. Photograph: Juliana Yamada/Los Angeles Times/Getty ImagesHowever, the renewed interest in western style is about more than nostalgia, according to Dr Elizabeth Kealy-Morris, a senior lecturer in dress and belonging at Manchester Metropolitan University.

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