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Reese Witherspoon Unveils Hello Sunshine Sister Label, Sunnie, for GenZ at Cannes Lions
Reese Witherspoon announced Sunnie a new GenZ-skewed sister label to her media and production powerhouse Hello Sunshine, on stage at Cannes Lions.
A day after unveiling a podcast deal with iHeartMedia for her monthly book club, Reese Witherspoon announced Sunnie, a new GenZ-skewed sister label to her media and production powerhouse Hello Sunshine, on stage at Cannes Lions on Wednesday (June 18). The actor-producer also talked about her drive to launch Hello Sunshine to empower women with more opportunities after reading too many scripts that she felt “incredibly demoralizing and somewhat even borderline and misogynistic.” Hello Sunshine also announced yesterday that its weekly “Bookmarked by Reese’s Book Club” series will be anchored by journalist and TV host Danielle Robay.
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