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Private Equity Is Being Blamed for an (Alleged) Decline in New Music. Here’s What That Argument Gets Wrong
Is private equity's involvement in the catalog market hurting new music? Some are blaming it for just that, but their argument is misguided.
A Post Malone track might work fine for an action scene in a Vietnam War-era film, but the director is going to prefer Creedence Clearwater Revival ’s “Run Through the Jungle” almost every time. “We can see how long the classic Christmas singles linger around the top of streaming playlists every holiday season or hear The Neighbourhood ’s ‘Sweater Weather’ soundtrack more TikTok clips with every new autumn.” Since the pandemic, which Unterberger believes coincided with a drought in future superstars, artists such as Chappell Roan, Sabrina Carpenter, Kahan and Bryan became hitmakers and arena-fillers without following traditional industry blueprints.
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