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Prime Video Leaders Pitch the Benefits Amazon Channels Marketplace to Content Partners: ‘It’s Not Bundling, It’s A La Carte TV’
Amazon’s Prime Video platform is pay TV’s most highly trafficked mall, as leaders outlined Wednesday to content partners in a data-heavy presentation.
Today, with the streaming revolution driving every major media company to embrace direct-to-consumer content platforms, hitching a ride with Amazon by being part of its channel marketplace offers a big boost. The presentation included case studies and very detailed data showing how much incremental subscription activity Prime Video’s channel marketplace drove for HBO Max, Apple TV+, Paramount+ and Crunchyroll. Carson reinforced Helfand’s pitch by showing numbers indicating that the launch of ad-supported tiers for Amazon, Netflix, Disney+ and other streamers that were previously commercial-free has fueled some 46% of subscriber growth in the past year.
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