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Prime Video Launches Marketing Campaign Showcasing Originals With Female Creators & Stars
Prime Video is now spotlighting current and upcoming female-driven titles with a marketing campaign showcasing women creators, showrunners, and stars.
Known for male-driven tentpoles like Reacher, The Boys, Jack Ryan, Cross and Road House, Prime Video also has been building a female fan base with such hit series and movies as The Idea of You and YA staples The Summer I Turned Pretty, Maxton Hall and Culpables. “This campaign shines a spotlight on the stories, creators, and characters that speak to women in powerful, personal ways,” said Sue Kroll, Head of Marketing, Amazon MGM Studios. The campaign will span Prime Video, social media and events, including a VIP industry luncheon on June 11 at the Crosby Hotel in New York City.
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