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Prime Video Is Increasingly Using Generative AI To Enhance In-App Viewing — Here’s Where To Expect The Tech From Live Recaps To Language Dubbing
From language dubbing to live recaps, here are some of the ways audiences can expect to have a run-in with AI on Prime Video
At a conference at its Culver City studio headquarters, Amazon pulled back the curtain Wednesday on many of the ways that the company is using AI to power its subscription streaming service and help tailor the interface to its more than 200M monthly active users. For example, a user watching new episodes of The Summer I Turned Pretty might be fed an AI ad for a travel agency promoting some lavish beach getaways. So far, many of the current AI-related lawsuits in the entertainment world seek clarity on the use of film, television, books and other copyrighted source material to create new content.
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