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PR Vet Will Zang Launches Blade Vista Public Relations, Bridging Asian And U.S. Markets


PR veteran Will Zang is launching Blade Vista Public Relations to help Asian, Asian American, and international films navigate U.S. media landscape.

Zang, a native of China based in Los Angeles, brings more than a decade of experience to the new company, shepherding cross-border theatrical releases, streaming platforms, and awards campaigns. In elevating the visibility of international cinema in North America, Zang sees Blade Vista as “a bridge between continents, communities, and audiences.” Actor-director Erica Xia-Hou, who costarred with Jackie Chan in 2017’s Bleeding Steel, and with Tony Leung Chiu-wai in 2025’s Fox Hunt, and directed the above-mentioned Banr, is a recent Blade Vista client.

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