Get the latest gossip
Peter Bart: Big Brands Boom At Box Office But Don’t Forget To Nurture The Summer Surprises
Summer movie hits used to be as much a voyage of discovery as a branding mission, Peter Bart writes. Who is nurturing those movies now?
And the techie giants are in hot pursuit: F1 marks a brilliant breakthrough for Apple, and Amazon MGM before long will be unfurling a new Bond. In their quest, the studios began to stumble: In their zeal, they realized they were occasionally making the same movie over and over again – space epics like Deep Impact and Armageddon in 1988 opened the same week with similar plots. We all know why F1, Jurassic World Rebirth and Superman were made: To fill theaters and replenish earnings – sufficient, one hopes, that one of the production entities might be willing to grapple with a Chuck.
Or read this on Deadline
