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Paramount+ Sheds Showtime Brand From Premium Tier In Latest Premium Streaming Shuffle
Just as Warner Bros. Discovery is restoring the "HBO" to HBO Max, Paramount has decided to drop Showtime from its flagship streamer.
In a statement posted to the streaming app on Monday, Paramount+ explained that it made the change in part because it had recently “introduced a sampling of Showtime programming to the Essential [lowest-tier] plan.” Calling the higher tier Paramount+ Premium, therefore, “reflects the broad and diverse offerings across both plan tiers.” That put broad-audience shows like Tracker and Matlock directly next to more upscale and targeted fare like Yellowjackets and Couples Therapy. Although the fit wasn’t quite as awkward as The White Lotus co-existing with 1,000-Pound Roomies, the reconciliation process has taken time.
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