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Paolo Genovese Brings ‘Madly’ to China via Italian Screens Initiative at Shanghai Film Festival
The Italian Screens showcase made its Shanghai debut at the Shanghai International Film Festival, bringing seven Italian films to Chinese audiences.
The program, which previously ran in Beijing for two consecutive years in 2023 and 2024, held its launch event at the Crowne Plaza Shanghai, with industry figures highlighting both the cultural exchange potential and practical business opportunities for Italian-Chinese film cooperation. Roberto Stabile, head of international affairs at the Italian Cinema and Audiovisual Authority’s Rome-based Cinecittà division, joined Shanghai International Film and TV Festival Center director Chen Guo, Chinese distributor representative Li Na, and acclaimed Italian director Paolo Genovese, whose romantic comedy “ Madly ” (“Follemente”) opens the seven-film program. This marks his fourth visit to Shanghai, where he said he feels “at home” and has already received numerous remake requests for “Madly” from various countries, noting the film’s universal themes make it suitable for cultural adaptation.
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