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Outfits of defiance: would you wear shoes made from rugs?

A ‘wear-once’ mentality and dirt-cheap offers have made fashion a leading pollutant. Can a new global ‘upcycling’ scheme change not only the industry, but how we think about dressing?

It was one of several campaigns encouraging the public to save resources during the second world war by learning basic sewing skills alongside taking on bigger projects such as remodelling men’s clothing into womenswear. Today, Fashion Revolution, a non-profit social enterprise founded in the wake of the 2013 Rana Plaza factory disaster in Bangladesh, is gearing up to launch its own Mend in Public Day. For those who are staring at moth-eaten cashmere jumpers (’tis the season) or party dresses with ripped hems, a newly launched upcycling app, Loom, is hoping to be part of the solution.

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