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Olympic Champion Noah Lyles Teams With ‘Drive To Survive’ Producer Box To Box To Launch Iconic Productions
Champion sprinter Noah Lyles has partnered with Formula 1: Drive To Survive producer Box to Box Films to launch Iconic Productions.
The world’s fastest man added that Iconic will amplify “voices that deserve to be heard,” and lean into his interests across sports, entertainment, fashion and popular culture, as well as, of course, his connections in athletics. It has built a rep for doc series that get under the skin of various sports, including Formula 1: Drive To Survive, Break Point, Tour De France: Unchained and Sprint, which went inside the world of track and field. Meanwhile, Martin has set the bar high for the new partnership with Lyles: “With Iconic Productions, we’re not just documenting the world of sport – we’re shaping the future of it,” he said.
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