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Olympic Champion Allyson Felix’s “High-Stakes Showdown” With Nike Documented in Tribeca World Premiere ‘She Runs The World’
The Allyson Felix documentary 'She Runs the World,' about her battle with Nike over its maternity policy, premieres at Tribeca Festival in New York.
The documentary She Runs the World, premiering tonight at Tribeca Festival in New York, examines her brave decision to challenge the policies of the most powerful entity in athletics – Nike. “But the pinnacle of Felix’s personal and professional life turns into a public flashpoint when a fight for maternal protections in sports and a life-threatening complication triggers a high-stakes showdown with the most powerful brand in athletics. In a May 2022 op-ed in the New York Times, Felix laid down the gauntlet with Nike, exposing the fractious negotiations over an extension of her endorsement contract with the company.
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