Get the latest gossip
Netflix-TF1: Landmark Deal Sets Stage For More Partnerships Around The World – Analysis
Netflix's deal to distribute French network TF1 will open the floodgates for similar moves in more territories, leading media analysts are predicting.
Ampere Analysis called the deal “a perfect example of ‘diagonal’ integration and co-operation,” which effectively means where one player with “a declining market opportunity” such as TF1 leverages the “reach, power and growth of a global, streamed production and distribution platform” like Netflix. He noted that TF1 boss Rodolphe Belmer used to sit on Netflix’s board and that the two companies are working on Tout Pour La Lumière, the streamer’s first daily drama series, or soap, in France, which was itself branded game-changing when unveiled late last year. One element that remains unclear is what financial agreement is in place, with Peters declining to say how subscription and advertising revenues would be shared between the partners, or if Netflix has simply paid a sizeable upfront fee for TF1 content.
Or read this on Deadline