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Netflix, Disney+ Battle for Anime Supremacy as Streaming Wars Enter New Phase, Dentsu Study Reveals (EXCLUSIVE)
Netflix leads with 48% of anime viewers while Disney+ and Prime Video battle for market share as Japanese animation drives streaming subscriptions.
Netflix dominates as the go-to platform for anime content globally, with 48% of viewers subscribing for such programming, followed by Disney+ at 32% and Prime Video at 29%, according to a new study from Dentsu surveying 8,600 consumers across 10 countries. “Anime is becoming a key consideration for consumers as they evaluate their roster of streaming subscriptions,” the study states. The top reasons viewers give for choosing anime include “unique worlds and stories” (39%), “variety of genres” (36%), and interest in Japanese culture (32%).
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