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Netflix and Brazilian Tourism Board Embratur Announce Cooperation Agreement to Boost Film-TV Tourism in Brazil
Embratur will produce a guide featuring itineraries and tourist experiences inspired by top-performing Netflix titles.
Embratur President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel at Rio2C, Latin America’s largest creativity event that is running over May 27 to June 1 in Rio. Inspired by the success of some of Netflix’s biggest plays in countries such as France and Spain, the initiative takes in a promotional video which plays on the tourist potential of settings from productions that have captivated global audiences – such as “Invisible City,” lensed in the Amazon rainforest, or “Love Is Blind Brazil,” with seasons shot at destinations such as Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, nd “Sintonia,” highlighting the urban landscapes of São Paulo’s outskirts. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture, and tourism — both for domestic and international audiences,” said Polidorio.
Or read this on Variety
