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Nepo babies' not-so-humble brag about their status and generational wealth as they embrace label in new trend - but can you guess who their famous parents are?


Nepo babies have really been in the hot seat over the last year - and now rather than rebuffing the identity, they are bragging about it.

In a new online trend, the offspring of the rich and famous are making their celebrity-heir status known thanks to the basketball term 'air ball' - a missed basket - including Reese Witherspoon's daughter Ava (pictured) In stark contrast to the air ball trend, some celebrity offspring have taken issue with being branded as such, with TV presenting duo Richard Madeley and Judy Finnigan's daughter Chloe going as far as to call the phrase a 'dirty word'. Daughter of Spice Girl Mel B, Phoenix Brown, 25, is fronting Channel 4 documentary Born in the Limelight - Nepo Babies: Untold, which first aired in October, and returns to screens again next Thursday.

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