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Music Industry Moves: Swizz Beatz and ‘Narcos’ Co-Creator Chris Brancato Announce Partnership


Swizz Beatz and ‘Narcos’ co-creator Chris Brancato have announced a new partnership; All Things Go festival expands to Toronto, and more.

Songwriter-producer-entrepreneur Swizz Beatz and showrunner Chris Brancato(“Narcos,” “Godfather of Harlem”) will be developing new ideas for podcasts, television and film in a newly formalized partnership between the two. The 46-year-old Swizz Beatz, born Kasseem Dean, is the veteran producer of rap hits like “Ruff Ryders Anthem” and the Grammy-winning “On to the Next One.” Beatz and fellow producer Timbaland launched the successful rap battle brand Verzuz during 2020, eventually selling it to Triller before reacquiring it and, last year, striking a distribution partnership with Elon Musk’s social media network X. + A new agency called All& founded by Jennifer Breithaupt and Suzanne Powers has been launched, offering brand strategy, organizational design and campaign management services.

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