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Meet Santos Bravos: HYBE Latin America’s Search for the Next Latin Pop Superstars

K-pop fame factory HYBE is searching for the next Latin pop superstar with Santos Bravos, a competition that will bring together 16 young artists.

This initiative is HYBE’s first venture into applying its globally recognized pop artist development system — the same one responsible for launching K-pop superstars including BTS, SEVENTEEN, and ENHYPEN — within a Latin American setting. Beginning this August, the initiative will bring together 16 rising artists from across Latin America — including Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain — and the U.S., giving them the opportunity to showcase their talent as they compete to form the new group. Earlier this year, Telemundo and HYBE Latin America teamed up to launch music competition show and discover the next regional Mexican band with Pase a la Fama, featuring a star-studded panel of judges, including Ana Bárbara, Adriel Favela and Horacio Palencia.

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