Get the latest gossip

Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update | Makeup


First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up?

None

Get the Android app

Or read this on r/popculturechat

Read more on:

Photo of Maybelline

Maybelline

Photo of Makeup

Makeup

Related news:

News photo

Maybelline Is Bringing Back 2016 Beauty(Yes, Really!)

News photo

Miley Cyrus goes topless under plunging blazer as she wows at Maybelline launch event in LA

News photo

Gigi Hadid turns heads in a red rugby shirt and a trendy bomber jacket as she films glamorous Maybelline advert in the street in New York City