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Max Will Change Back to HBO Max on Wednesday
Warner Bros. Discovery will change the Max streamer name back to HBO Max on Wednesday morning.
It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” Discovery president and CEO David Zaslav added, “The powerful growth we have seen in our global streaming service is built around the quality of our programming. The return to HBO Max just two years later elicited plenty of guffaws in the industry — including internally, where “Last Week Tonight” host John Oliver teased his corporate bosses for the move.
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