Get the latest gossip

Lord Alan Sugar savagely mocks Roman Kemp's 'weird' haircut as he compares it to a 'dead beaver' in unlikely feud - and the presenter has a very apt response


The Apprentice boss, 78, kicked off the lighthearted war of words when he shared a post to X, sharing his unfiltered thoughts on Roman's look after watching him on The One Show.

Lord Sugar then doubled down on his verdict as he brutally replied: 'Dead beaver Davy Crocket,' with Roman responding with a string of laughing face emojis. The radio presenter also shared a cheeky throwback photograph of Lord Sugar (pictured in 1992) as he seemed to mock the businessman's own choice of hairdos over the decades 'I blame companies like Google for example that have beds, and they allow people to turn up at 11am so they can detox from boozing the night before and lay in a little pod somewhere and then pop out at about 3pm and do their two minutes of genius.

Get the Android app

Or read this on Daily Mail

Read more on:

Photo of Alan Sugar

Alan Sugar

Photo of Roman Kemp

Roman Kemp

Related news:

News photo

Roman Kemp fires back after he’s trolled over his ‘weird’ appearance by Alan Sugar

News photo

Roman Kemp forced to step in as Alex Jones suffers awkward The One Show blunder

News photo

Roman Kemp tipped for career boost as he’s branded ‘perfect person’ for new Sky Sports gig