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Live Nation’s Hans Schafer on Bad Bunny’s Stadium Tours and Global Touring for Spanish-Language Artists: ‘The Floodgates Have Opened’
Live Nation's Hans Schafer says describes global touring as 'healthy' for Spanish-language artists, as Bad Bunny celebrates a big stadium push.
Most recently, the latter’s “Debí Tirar Más Fotos World Tour” set global records, selling more tickets than any Latin artist ever in Italy, France, Poland, Portugal, Sweden and the United Kingdom. Live Nation reported that fan attendance at its shows in Latin America was up by more than 25% in the first quarter of 2025, citing that growing demand to be “supported by the global rise of non-English language artists,” who the company says now represent twice as many of its top 50 tours compared to 2019. Below, Variety talked with Schafer about ongoing tours, opportunities for growth and big wins for such acclaimed acts as Feid, Shakira, Rauw Alejandro, Karol G, Kali Uchis and Tito Double P, among many others, below.
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