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Lionsgate Boss Says Studio Can Use AI to Adjust a Movie’s Rating and Create Kid-Friendly Cuts: ‘Do It Anime, Make It PG-13. Three Hours Later, I’ll Have the Movie’
Lionsgate says its pact with AI company Runway can be used to adjust a movie's tun to create kid-friendly versions of their library titles.
Lionsgate announced last September it had inked a deal with AI startup Runway to allow filmmakers the chance to “augment” their work and to help the studio “enhance and supplement” their operations. As reported by New York Magazine: “With a library as large as Lionsgate’s, they could use Runway to repackage and resell what the studio already owned, adjusting tone, format, and rating to generate a softer cut for a younger audience or convert a live-action film into a cartoon.” Runway, based in New York City, has raised $237 million in funding to date from investors including Google, Nvidia and Salesforce Ventures.
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