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LeBron James, Maverick Carter, Gerry Cardinale and More Invest $7 Million in Fantasy Life Sports and Gaming Platform


Sports gaming platform Fantasy Life has raised $7 million from such investors as LeBron James, Maverick Carter, Gerry Cardinale, Jeff Shell and more.

Others who joined the latest round of fundraising for Fantasy Life include Roger Ehrenberg, co-owner of the Miami Marlins and Alpine Formula One Racing; Bolt Ventures, the family office of David Blitzer, co-founder of Harris Blitzer Sports & Entertainment; RedBird Capital Partners Jeff Shell; Wasserman Ventures; YouTube co-founder Chad Hurley; and Tony Khan, owner of the Jacksonville Jaguars and Fulham Football Club. Previous investors include active NFL players Josh Allen, Joe Burrow, Ja’Marr Chase and Austin Ekeler. Carter, who is the longtime manager and business partner of NBA superstar James, said Fantasy Life felt like a “tech-forward” natural fit for the pair’s LRMR Ventures banner.

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