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Labubu Have Infiltrated Hollywood
Where did they come from and what is their lore?
More than Jellycat, more than Sonny Angel, Labubu is a collectible toy fad of the 2020s that’s crossing over into the realms of celebrity, fashion, and general pop culture at an exponential scale as sales and visibility boom. You can see Lung’s intercontinental upbringing on display in the unique aesthetics of Labubu: They look like they could have stepped out of a Moomin cartoon but also resemble the impish creations of Yoshitomo Nara, with the corporate pop-art vibes of a Takashi Murakami. Over 100 Labubu appear as “part of the background and side characters hiding behind trees or under chairs” in Lung’s first picture book, The Story of Puka, published in Taiwan in 2015.
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