Get the latest gossip
Justin Bieber’s ‘Swag’ Is Well-Guided, Heavily Guarded and Searching for Something Deeper: Album Review
Justin Bieber returns with an overstuffed album that offers a rare look into his life and family, one that has all the makings of fan favorite.
In one day, the pop superstar quietly launched a new fashion brand Skylrk (after publicly stepping down from his previous one, Drew House), and with no drawn-out promotional run, announced his first album in four years — pointedly titled “ Swag.” But he spends much of the record traipsing the opposite end of the spectrum: On “Too Long,” for instance, he praises her ability to “do me like magic” and “keep on strokin’ my ego.” On the romance-fueled “Go Baby,” he describes her as “iconic,” even giving her billion-dollar cosmetics company a shout out. Mk.gee’s influence is felt heavily throughout “Swag,” though his contributions can often feel less exciting than the more attention-building hooky moments on songs like “Sweet Spot,” where Bieber flexes with smoothness and precision — that is, until Sexyy Red comes crashing in, throwing off the mood completely.
Or read this on Variety
