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John Martin, Former Warner Executive, Named CEO at Professional Fighters League
John Martin, the former CFO of Time Warner and CEO of its Turner unit, is named CEO of Professional Fighters League
Fans, advertisers and distributors all want to do more with mixed martial arts, says Martin, but UFC is an established, premium brand that often commands top dollar. While overseeing Turner – a collection of TV networks that at the time included TNT, TBS and CNN – he was enmeshed in decisions about distribution, sports rights and other industry dynamics. He sees a chance to bolster PFL revenue streams tied to rights fees, tickets, advertising and licensing, among others, using the fact that MMA is attracting to younger audiences that are harder to reach through more traditional programming.
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