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JioStar’s Sports Chief Reveals Billion-Viewer IPL Strategy at APOS
JioStar's Sanjog Gupta reveals user-first strategy that drove record IPL viewership to 1 billion, transforming India's sports streaming landscape.
Speaking at the “Sports Transformation: Velocity, Value & Impact in India” session, Gupta credited the platform’s success to a fundamental shift away from traditional content-centric thinking toward what he called “user-first design principles.” “There’s a joke in the company that all the money that Kevin [Vaz, CEO of entertainment] makes is actually spent by Sanjog,” Gupta quipped, referencing the cross-platform benefits of sports viewership driving consumption of other content genres. The executive also highlighted JioStar’s expansion into live events, including partnerships with global acts like Coldplay, as part of creating “infinite possibilities on the platform” that blend sports and entertainment experiences.
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