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Jessica Alba Champions Baby of the Year Competition to Raise Money for Baby2Baby

Baby of the Year is officially back for 2025 — and it’s cuter than ever! Presented by actress, entrepreneur, and longtime Baby2Baby Board Member Jessica Alba, this nationwide Colossal competition rallies communities across the country to champion their favorite baby in support of Baby2Baby and their mission to provide basic essentials to over one million children in need across the country every year. Paris Hilton and Kelly Rowland are also joining Alba in supporting Baby of the Year and helping spread the word about Baby2Baby’s incredible mission.

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