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It Looks Like Justin Bieber Is Teasing a Surprise New Album With ‘Swag’ Billboards & Tracklist
Justin Bieber appeared to tease a new album and its tracklist via 'Swag' billboards that have gone up in different cities.
On Thursday (July 10), Justin Bieber appeared to tease his next album by unveiling what looks to be the title and tracklist in surprise billboards that have gone up in various cities — and according to one report, it may be coming sooner than you think. In one black-and-white advertisement that appears to be in New York City’s Times Square, Justin — who shared a photo and video of the billboard on Instagram — stands at the forefront while his wife, Rhode mogul Hailey Bieber, holds their young son, Jack Blues, in the background. He’s also made headlines multiple times in 2025 thanks to his recent penchant for posting cryptic messages — about everything from haters to paparazzi and God’s forgiveness — on the platform.
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