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Investing in Wellness in the Music Community Is Not Only the Right Thing to Do, It’s Good Business (Guest Column)


Mental health in music is important, writes Nice Life founder Ricky Reed. Here's why he says investing in wellness is good business.

In partnership with my label, Nice Life, the goal of these Thursday night online get-togethers was to be able to, as we put it, “scream into the void,” only where someone might actually respond. Almost overnight, we cultivated a small but vibrant community and raised tens of thousands of dollars for mutual aid programs in Los Angeles and across Native American reservations in the Southwest. Nice Life Recording Company artists have collected Grammy Awards, billions of global streams, and gold and platinum certifications worldwide, among other accolades.

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