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Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Paying Creators a Share of Ad Revenue
Meta's Instagram is trying to make itself a place for longer-form entertainment content from digital creators -- including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. But for now, Instagram is still not planning a revenue-sharing program akin to YouTube's that would compensate creators for sharing their work on the platform.
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