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Inside Pophouse’s $1.3B Vision for Immersive Music: KISS Avatars, New Avicii Track Next
Pophouse CEO Per Sundin speaks with Billboard about KISS avatars in Las Vegas, releasing new music from Avicii and the future of live music.
Now, armed with $1.3 billion from its first round of private equity fundraising and the backing of Swedish investment giant EQT, Pophouse CEO Per Sundin is eager to replicate the franchise’s success. Sitting in front of photos of Michael Jackson, Destiny’s Child, Lana del Rey, Billie Eilish, Barry Gibb and other artists Sundin worked with during the decades he spent as Sony and later Universal Music Group’s top executive in the Nordics, he sees ABBA Voyage as a template to attract the devoted fan bases of certain other acts. KISS, which completed its End of the Road tour in 2023 and whose catalog Pophouse acquired the following year, will be the next act to get the avatar treatment.
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