Get the latest gossip

Inside Columbia Records’ Cross-Genre Hot Streak, From Addison Rae to Megan Moroney

Here's how Columbia Records scored hits for Addison Rae, Megan Moroney, Malcolm Todd and Ty Myers, according to senior vp of A&R Julian Swirsky.

For starters, Rae’s Addison — preceded by Billboard Hot 100-charting tracks including “Diet Pepsi” and “Fame Is a Gun” — launched with 48,500 equivalent album units the week ending June 12, making good on the former TikToker’s pop-star ambitions. Below, Swirsky discusses Rae’s decision to play smaller venues as opposed to arenas despite her burgeoning stardom, Moroney’s gift for connecting with music fans across genres and the common themes that tie all of these recent Columbia successes together. [RECORDS founder] Barry [Weiss], Ron and I are texting daily, sharing updates, listening to new demos that Ty sends us, and for what feels like a weekly occurrence now, alerting each other each time he has a new song hit the Apple or Spotify charts.

Get the Android app